Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.
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The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traff?c will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both. Here are a few techniques to avoid, so that your site will not be blacklisted:
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For many, the idea of optimizing a website for top search engine placement means entering some META tags, maybe titling the page appropriately, and then you're done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using search engines to find information, this is no longer the case.
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Are you analyzing that traffic and using it to strengthen your site? Or, are you quickly glancing at your log files every week or so to see how much traffic you're getting, and letting it go at that?
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When it comes to keyword selection, clients always want to optimize for the most searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.
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50 general tips to consider for building a successful website, including branding, navigation, layout and content presentation, writing for the web, knowing your customers, lingking; graphics and site optimization.
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